When people hear the word “logo”, they usually just think of one version of a logo, the one known as the primary logo. The primary logo is what’s used in most circumstances and is easily recognizable and
the most familiar. Therefore, you can think of the primary logo as the official stamp of your brand.
This is the primary logo for AMMEX. Being that this will be the most visible and most used version of the brand, the design elements described in this guide are to be adhered to at all times.
This is to ensure consistent branding across all marketing collaterals.