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Learn more about the AMMEX culture
How to Differentiate a Commodity?
There are specific challenges associated with selling commodities. The term commodity generally applies to agricultural products like soybeans or corn – products in which each unit is the same no matter where you buy them. However, consumers see any product as a commodity if they could buy it anywhere – for instance, a specific brand of gum.
Creating a Customer-Focused Experience
Selling disposable gloves is an endeavor that focuses on prospective customers and putting the experience in their hands. Often, salespeople will spend most of their time demonstrating a product and explaining features without actually getting customers involved. Whereas, engagement and paying attention to customer needs are keys to growing business.
AMMEX’s Go-to-Market Strategy Sells More Gloves
No matter what a business sells, it is important to have a strong go-to-market strategy. What is a go-to-market strategy? Essentially, it is a compre-hensive plan that details how the business will reach customers and sell products. However, for companies that sell commodities, it is arguably even more important to have a thorough strategy to introduce products to the market and gain clients.
B2B: Understanding the Millennial Consumer
Companies are intensely competing for millennial consumers, those that were born between 1981-1997, and it’s only the tip of the iceberg. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries.